1. FUNNY GAMES
(2007)
I realize that it is ironic that this is my pick for the best movie
poster of the decade since we all know that the enemy of good movie
poster design is the big celebrity close-up or the floating head. The Funny
Games poster is after all nothing more than a giant close-up of
Naomi Watts. But this poster both subverts and transcends that
convention. I've never actually been sure whether this is a photograph
or a Chuck Close-like Photorealist painting. If it is a painting then it
is an exact rendition of a frame of the film, though rendered
monochrome and with the background blacked out. That frame is a moment
of abject terror and misery for Watts' character in the film, and yet
the image on the poster, while vibrant with emotion, is also beautiful
and eerily calm (and reminiscent of course of Anna Karina watching
Falconetti in Vivre Sa Vie). Add to that the perfectly restrained
and impeccably placed Helvetica type, and that tagline practically
begging the viewer not to watch the film (if you’ve seen the Austrian
original you know exactly what you’re in for) and I would challenge you
to find a more striking and more indelible movie poster these past ten
years.

2. THE SAVAGES (2007)
There is not enough illustration in movie posters these days, which
makes Chris Ware’s poster for The Savages all the more special.
Once again every element of this poster is perfectly arranged (OK, maybe
the credit block is a bit too dominant for my liking), and I could look
at it for hours. Philip Seymour Hoffman was memorably illustrated by
Daniel Clowes (Ghost World) in 1998 in the poster for Happiness
and so I initially thought this was by Clowes, but it definitely has
more of the geometric precision and interest in typography of Ware (Jimmy
Corrigan, the Smartest Kid on Earth). See also the Motel
poster among the runners-up for another great graphic-novel-style
design.

3. THE 40
YEAR-OLD VIRGIN (2005)
The face that launched a couple of careers, and a whole slew of
copy-cat movie posters: the Sears photo portrait genre. As eerily
unsettling in its way as the Funny Games poster.

4. I AM TRYING TO BREAK YOUR HEART (2002)
There is nothing I like more in a movie poster than white space. Most
posters (think Harry Potter posters for example) fill every inch with
detail and color. (At the other extreme there is what I like to call the
Nancy Myers poster: where there is a photo of the stars in a neat
band and some tasteful serif typography on a white background, but that
is not the kind of white space I like). The poster for Sam Jones’ Wilco
documentary is the acme of simplicity: a great black and white
photograph (that tips you off to the dynamics of Jeff Tweedy’s band),
acres of sky, and one of my favorite title treatments of the decade with
that unconventional “a film about...” and the filmmaker’s name in the
same size type...and that splash of color.

5. CLEAN (2004)
More white space. Much more. Maggie Cheung could make any movie
poster look good, but this is in a class of its own. I love the credit
block at the top of the poster—something designers have been
experimenting with more and more (see also Funny Games), the
title (more Helvetica) subtly eroding, and then that lovely
high-contrast portrait.

6. ANYTHING ELSE
(2003)
A poster I only discovered recently: the Japanese design for Woody
Allen’s Anything Else. The American poster, with a grinning Jason
Biggs carrying a giant heart-shaped portrait of Christina Ricci is
about as bad as Hollywood comedy posters get, and I had little time for
the film itself. But the Japanese poster, with its Pink Panther-esque
cartoon over an antique map of Manhattan, is a keeper.

7. THE
GIRLFRIEND EXPERIENCE (2009)
Designed by Neil Kellerhouse,
this is the best poster of 2009. I wrote about it here back
in April and it still looks good eight months later.

8. MORVERN
CALLAR (2002)
The original British poster for Lynne Ramsay’s wonderful Morvern
Callar. As with The Girlfriend Experience this abstracts its
lead actress’s face almost beyond recognition. The (road)trippy image of
Samantha Morton was adopted for the US one-sheet but didn’t work quite
as well in the vertical space as it does here. There are a number of
other British quad posters that almost made the grade and almost all of
them (but not this one) were designed by my favorite UK poster designers
All City (see Reprise, Old Joy, Crimson Gold and I
Don't Want to Sleep Alone in the runners-up below).

9. PALINDROMES
(2004)
Again, I'm a sucker for good illustration in movie posters (see also Dear
Zachary in the runners-up). I don't know who the artist is (if
anyone does please tell me) but I love their fairy-tale take on Todd
Solondz’ eccentric road movie. And the ornate title treatment really
makes it. Which leads us to last, and in so many ways least...

10. THE DEATH OF
MR. LAZARESCU (2005)
The original Romanian poster for The Death of Mr. Lazarescu is
the most inappropriate movie poster of the decade and hence one of my
favorites. This is not simply a bad poster (in the way that, say, the
poster for the new De Niro movie Everybody’s
Fine is bad), but it is a verywrong poster. Anyone who
has seen Mr. Lazarescu, which is one of the great films of the
decade, will know just quite how wrong this is: a Carry On
poster (or should I say National Lampoon) for one of the grimmest
indictments of a society that the decade has seen. In the film the dying
Lazarescu is shuttled through hospital wards and treated with either
scorn or indifference, not cheek-tweaking bonhomie. I have circulated
the poster a lot over the past few years and I have grown to love its
willful wrong-headedness. In the US the film was promoted with a picture
of a stark empty hospital gurney, a couple of house cats and a lot of
accolades, which does make you wonder how differently this film was seen
in Romania.
Finally, here are 20 runners-up that have caught my eye over the past
ten years, in no particular order other than an aesthetic one:



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Poster of the Week